The Power of Networking and How to Network Professionally
If you are a job seeker who buckles at the thought of putting yourself out there at a professional networking event, you’re not alone. Networking is one of those activities that tend to cause anxiety in many people. And while it’s a crucial part of the process if you hope to further your career in accounting and finance, a lot of people are just ill-equipped to make it work.
The Importance of Networking
Networking is important because it helps create, grow and maintain relationships that can prove valuable when looking for a job that is right for you. Opportunities are always coming up, and if you have a dependable network at your disposal, you are far more likely to find what you are looking for.
Networking is something that needs to be taken seriously and approached just like any other professional development activity. You shouldn’t be networking as a by-product of doing something else. It should be planned and focused to include important events in the industry so you can leverage your skills and personality, as well as the knowledge of others.
Different Ways to Network
Most people think of networking events in Toronto as the only way to do financial networking, but there other ways to make progress. Tapping into your personal relationships, your college or university alumni, sending cold emails or even making cold calls can all yield results. That being said, you will usually get the best results in an environment where everyone is like-minded and where networking is expected. Specific networking events give you an opportunity to make those valuable connections and become a valuable connection to others.
Breaking the Ice
Like any relationship, breaking the ice is an important aspect of how to network at events. The idea is to be relaxed and confident and think of it as having a conversation, not making a pitch. It’s common for people to get nervous and tongue-tied when trying to sell, but you have conversations every single day.
A simple, “Hi, my name is,” will work, or if you notice they are with a company you’re interested in, you can bring that up to break the ice. If you’re still unsure, you can observe others and then model your approach after them. There’s no need to try and reinvent the wheel when networking. Speak clearly, be relaxed, look them in the eye and let your natural instincts take over.
Continuing the Conversation
Of course, effective networking doesn’t end when you leave the event. In many ways, that’s just the beginning. Make a point of keeping in touch with your network via social media and watch for more networking events to attend. You’ll want to remain top of mind so when that coveted position comes along someone will think of you first.
As with any type of marketing, if you think of adding value to your network before considering your own needs, you’ll get the best results. Show genuine interest in their careers, hobbies, background, and issues and you will create a valuable relationship that lasts. This should be considered a long-term effort that doesn’t end when you get the job you wanted.
If you can follow these tips and guidelines, you’ll be well on your way to finance networking success.
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