Decoding Decision-Making: Alex Kaju’s Journey from Athlete to Behavioural Scientist
What drives human behaviour? Why do we make the choices we do? These are the questions that have fueled Alex Kaju’s career – a journey that has taken him from the football field to academia, from marketing to behavioural science, and from industry to consulting. Now an Assistant Professor of Marketing and Consumer Psychology at HEC Montréal and a consulting behavioural scientist, Alex’s path is anything but conventional.
