How Much Is Generational Friction Actually Costing You? Giselle Kovary on the Hidden Price of Getting This Wrong
Giselle Kovary has spent more than two decades researching what happens when five generations collide at work — and she has the data to put a number on it. As co-founder of NGen and now Head of Learning and Development at Optimus SBR, she’s made the case to executive teams and boards that generational friction isn’t a culture problem. It’s a revenue problem. Highly engaged organizations outperform on both growth and cost — and understanding what each generation actually needs is how you get there.
